23rd October 2023, London, United Kingdom – In the vast realm of international sports, rugby stands as a symbol of unity and unyielding passion, transcending borders and cultures. The International Rugby Experience celebrates the game at an international level and is located in the very centre of Limerick City, known throughout the world as the spiritual home of rugby.

Designed by world renowned architect Níall McLaughlin, the new 7-story building provides a new space to draw visitors to Limerick, as well as providing a new hub for the local community.

The International Rugby experience boasts six floors with twenty two, awe-inspiring exhibits that follow the game from a community, grass roots level, up to the players, clubs and nations that have reached legendary status.

To bring the immersive experience to life, The IRE (International Rugby Experience) turned to Rockbrook Group, local specialists in system integration, automation and AV, and commissioned them to deliver the complete integrated AV system for the entire project.

There was an absolute requirement for speakers that not only delivered exceptional audio but also blended seamlessly with the surroundings, offering an immersive encounter for visitors while remaining discreetly hidden.

“The challenge was clear – find an audio solution that not only met the highest standards of sound quality but also perfectly complemented the building’s aesthetics and the overall experience. Our previous successful experiences with Genelec
speakers from Audiologic made the 4010A Installation Speakers the obvious choice for this project. Our confidence in Genelec’s ability to deliver on all fronts, with accurate sound from a compact unit featuring an integrated amplifier, proved to be well-founded.” Comments Jon Hughes, Managing Director, Rockbrook Group.

Andy Matthews, Business Manager at Audiologic explains: “The active design of the Genelec 4000 series eliminates the need for bulky external power amplifiers. By housing the amplifiers, crossover filters, and protection circuitry within the speaker
cabinet itself, electronics and drivers are mutually optimised, while also reducing the need for external amplifiers and cumbersome cabling. This design feature made the speakers an ideal choice for the immersive visitor experience, enabling seamless integration into the surroundings.”

Overall, almost 30 Genelec 4010s were installed across the visitor experience. In the intro room, the Genelec speakers set the stage with atmospheric, ambient sounds and tactile audio feedback, engaging visitors from the moment they step inside. The
speakers’ ability to fine-tune frequency responses and precisely reproduce computer-generated audio signals facilitated the delivery of sweeping sounds, including intricate details, with astonishing precision across the experiences.

“We believe in future-proof solutions, and the Genelec speakers truly embody that vision. With Dante card and POE version, they offer versatility and adaptability. The speakers’ robustness and reliability are crucial for a visitor centre operating seven
days a week, and having remote control capability allows us to make any adjustments with ease.” concludes Jon Hughes.


About Audiologic

Audiologic (http://www.audiologic.uk) has led the market in recent years providing innovative audiovisual services to enhance the visitor experience in public spaces and large venues. Founded in 2004, the Company is a highly respected UK-based solutions provider for world-leading manufacturers of audio equipment known for their high standards of
performance, flexibility and reliability. Audiologic pays close attention to all innovations and developments within the industry in order to maintain its comprehensive knowledge base for superior technical support throughout – with the very highest standards of customer service an absolute priority.

For more information visit: http://www.audiologic.uk

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About Rockbrook Group

Founded in 2003 with 40+ employees and two divisions, Rockbrook Technologies and Rockbrook AV, Rockbrook Group (http://www.rbe.ie) operate throughout Ireland, the UK and Europe providing solutions for buildings, industry and infrastructure. Formed by a group of young engineers with a passion for audio visual technology and its integration into real world applications, Rockbrook AV use advanced technology to tell stories, and deliver exciting visitor experiences, each one unique. Bringing simplicity of use and extensive integration together to make teams work more efficiently and work processes smarter.