New Channel Strategy Targets Growth in Strategic Asia-Pacific Market

BEAVERTON, Ore. and Sydney — Oct. 9th, 2023 — Biampa leading supplier of professional audiovisual solutions, today announced it will transition to a dealer-direct model in Australia and New Zealand (ANZ) in early 2024, to enhance its ability to support customers and drive growth.  

Following the recent opening of the new Australian headquarters in Brisbane, Biamp is now transitioning to a dealer-direct model to strengthen company sales, support, and product distribution in the regions.

The change in channel strategy enables Biamp to more aggressively pursue opportunities in all vertical markets: corporate, food service and hospitality, retail, large venues, education, religion, sports and leisure, and outdoor applications.

“With ANZ being one of the biggest and most important markets in Asia-Pacific, we are confident that our decision to go direct will allow us to serve our partners more effectively. Bringing on board an experienced ANZ sales force coupled with an expanded pre- and post-sales support team will allow us to engage dealers more fully throughout the ANZ markets. This, in combination with our consultant support and business development group, will ensure that we achieve our ambitious growth plans for the region. We are convinced this is the best way to promote complete solutions serving all target markets,” comments Niclas Brattberg, General Manager, Middle East and Asia Pacific Markets.

Biamp is collaborating with its long-time partner Jands on a 90-day transition plan that will ensure all customers are fully supported throughout and after the change.  Any changes to purchasing, support, and training processes will be communicated in advance.  In the interim, standard purchasing and support processes remain in place and proceed as normal.  To stay up to date with the latest news and developments, customers are encouraged to visit, a new landing page dedicated to this exciting transition.

“We want to thank Jands for their years of commitment to the Biamp brand,” added Niclas.  “Working together, we doubled sales and built the brand to a place where it can support even more growth. This change is required to sell complete solutions to a larger set of customers in ANZ.”

Information on Biamp’s full product portfolio is available at


About Biamp Systems

Biamp® is a leading provider of innovative, networked media solutions that connect people through extraordinary audiovisual experiences. The company is recognized worldwide for delivering high-quality products and backing them with a commitment to exceptional customer service. 

The award-winning Biamp product suite includes Tesira digital signal processors, Devio™ conferencing hubs, Modena wireless presentation systems, Impera control systems, Apprimo touch interfaces, Cambridge sound masking solutions, Vocia networked public address and voice communication systems, Desono business audio loudspeakers, and Community performance loudspeakers, among others. Biamp solutions are used in a wide range of applications, including conference rooms, open floor environments, performing arts venues, stadiums, courtrooms, hospitals, transportation hubs, classrooms, retail and hospitality environments, and government facilities. Biamp solutions also enable optimized remote collaboration capabilities.

Founded in 1976, Biamp is headquartered in Beaverton, Oregon, USA, with additional offices around the globe. For more information, please visit